RAV4 and RAV4 Hybrid light up Toyota’s July sales results. Wayne Gerdes – CleanMPG – Aug, 2, 2016 2016 AWD Toyota RAV4 Hybrid - $29,270 to start incl. the $900 D&H charge can be found for as much as $2,500 off retail on the East Coast and just $1,000 off in the Midwest and West coast showing what a hit Toyota has on their hands. Toyota July 2016 Sales Overview Toyota sold 214,233 vehicles in July, down 1.4 percent from the 217,181 sold during July of 2015. YTD sales of 1,412,033 are down 2.5 percent below the 1,448,621 sold through the same period of 2015. The Daily Selling Rate (DSR) for each metric is the same as the number of days for both the month and YTD periods were the same at 26 and 178 respectively. Toyota on its own achieved July 2016 sales of 186,343 units, down 0.5 percent from the 187,365 sold during July of 2015. YTD sales of 1,232,579 are down 2.2 percent below the 1,259,957 sold through the same period of 2015. Lexus on their own achieved July sales of 27,890 units, down 6.5 percent from the 29,816 sold in July of 2015. YTD sales of 179,454 is down 4.9 percent below the 188,664 sold through the same period of 2015. Toyota achieved its best ever light truck sales for the second month in a row. Toyota July 2016 Sales Highlights Corolla achieved July sales of 31,717 vehicles, up 4.9 percent over the 30,249 sold in July of 2015. YTD sales of 213,910 vehicles is down 2.9 percent below the 220,380 sold through the same period of 2015. 2016 Toyota RAV4 The RAV4 achieved its best ever July results with 31,871 vehicles sold, up 19.3 percent over the 26,709 sold in July of 2015. YTD sales of 197,771 are up 16.1 percent over the 170,284 sold during the same period of 2015. Market Share Detail In July, GM and Ford market share were both down a significant 0.5 percent. Honda on the other hand experienced an uptick of 0.4 percent while Hyundai and Kia share were up both 0.2 percent. On a volume basis, July of 2016 US Auto sales of 1.52 million vehicles was up 0.6 percent over July of 2015s 1.51 million vehicles result. 2016 YTD sales of 10.11 million is up 1.0 percent above the 10.01 million vehicles sold through the same period of 2015. U.S. July 2016 Sales vs. July 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM July 2016 Sales Down 1.9% with 267,258 Vehicles Sold Ford July 2016 Sales Down 2.8% with 216,479 Vehicles Sold Toyota July 2016 Sales Down 1.4% with 214,233 Vehicles Sold FCA July 2016 Sales Up 1.3% with 180,727 Vehicles Sold Honda July 2016 Sales Up 4.4% with 152,799 Vehicles Sold Nissan July 2016 Sales Up 1.2% with 132,475 Vehicles Sold Hyundai July 2016 Sales Up 5.6% with 75,003 Vehicles Sold Kia July 2016 Sales Up 6.5% with 59,969 Vehicles Sold Subaru July 2016 Sales Up 3.1% with 52,093 Vehicles Sold Mercedes-Benz July 2016 Sales Up 7.2% with 32,288 Vehicles Sold BMW July 2016 Sales Down 5.0% with 30,551 Vehicles Sold VW July 2016 Sales Down 8.1% with 28,758 Vehicles Sold Mazda July 2016 Sales Up 2.8% with 27,915 Vehicles Sold Audi July 2016 Sales Up 4.0% with 18,364 Vehicles Sold In June, Toyota moved within 2,246 vehicles of overtaking Ford for the 2nd position, Honda overtook Nissan for the 5th spot, Mercedes-Benz overtook BMW for the 10 position, and VW moved ahead of Mazda to occupy the 12th spot. The seasonally adjusted annual selling rate (SAAR) for light vehicles in July was 17.9 million vehicles. On a YTD sales basis, light-vehicle SAAR was 17.3 million vehicles.