Kia and Hyundai continue to make investments to improve customers short and long term satisfaction. Wayne Gerdes – CleanMPG – June 22, 2016 Kia ranked first and Hyundai ranked third among all OEMs in the J.D. Power 2016 U.S. Initial Quality Study (IQS). New-vehicle quality improves 6%, double the 3% rate of improvement in 2015 and the largest increase since 2009. For 30 years, the J.D. Power U.S. Initial Quality Study (IQS) has served as the industry benchmark for new-vehicle quality measured at 90 days of ownership and has proven to be an excellent predictor of long term reliability. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality. J.D. Power 2016 Automotive IQS Rankings The focus of the study is model-level performance and comparison of individual models to similar models in respective segments, which helps manufacturers worldwide to design and produce higher-quality vehicles that exceed owners’ expectations. The study examines 233 problems, which are organized into eight categories: Exterior Seats Driving Experience Engine/Transmission Features/Controls/Displays (FCD) Interior Heating, Ventilation, and Air Conditioning (HVAC) Audio/Communication/Entertainment/Navigation (ACEN) Quality improved across all eight problem categories measured in the study, with 21 of the 33 brands included in the study improving their quality in 2016 and one remaining the same. For the first time since 2006, non-premium brands have fewer problems (104 PP100) than premium brands (108 PP100). Kia ranked highest in initial quality with a score of 83 PP100, the first time in 27 years that a non-premium brand has topped the rankings. It is also the second consecutive year that Kia, which ranked second in 2015, has led all non-premium makes in initial quality. Porsche (84 PP100) ranks second among all nameplates, followed by Hyundai (92 PP100), Toyota (93 PP100) and BMW (94 PP100). For just the second time in the 30-year history of the study, U.S. domestic brands collectively have lower problem levels than all their import counterparts combined. The “Big Three” achieved a combined average of 103 PP100, improving 10 percent from their 2015 results which is double the improvement rate of the import brands at 106 PP100. The last time U.S. domestic brands outpaced imports was in 2010, when they held a 1 PP100 advantage (108 PP100 vs. 109 PP100, respectively). J.D. Power 2016 IQS Top 10 OEM Manufacturer Ranks Kia Kia was recognized by the J.D. Power organization as the brand with the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S. Kia’s rise was driven by segment-leading performances from the Sportage and Soul, while Forte and Sorento placed second, and the Rio placed third in their respective categories. 2017 Kia Sportage Michael Sprague, COO and EVP, Kia Motors America: As Kia’s U.S. sales have grown, so too has the brand’s performance in J.D. Power’s Initial Quality Study. After entering the overall top 10 for the first time in 2013, Kia placed second in the industry and led all non-premium makes in IQS in 2015. In Hyundai’s case, J.D. Power awarded both the Accent in the small car segment and Azera in the large car segment with the highest initial quality honors. 2016 Hyundai Azera Frank Ferrara, Executive VP, Customer Satisfaction, Hyundai Motor America: In total, six Hyundai models ranked in the top three in their segments. In addition to the awards for Accent and Azera, the Tucson (second), Veloster (third), Elantra (third) and Genesis (third) rank near the top in theirs. The Hyundai overall score was 92 problems per 100 vehicles, 13 fewer problems than the industry average and 3 fewer problems than last year. The 2016 IQS is based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days of ownership. The study uses a 233-question survey designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.