Want to find the plural spelling for Prius? Try Dictionary.com

Discussion in 'Toyota Prius Family' started by Chuck, Jun 5, 2009.

  1. Chuck

    Chuck just the messenger

    [​IMG] So is the 2010 Insight going on Wiktionary?

    [fimg=RIGHT]http://www.cleanmpg.com/photos/data/501/dictionary_prius.jpg[/fimg]Kimberly Chou - WSJ - June 5, 2009

    What is "sustainable spelling?" --Ed.

    To advertise its third-generation Prius hybrid, Toyota is playing a bit of word association with potential customers.

    With help from advertising agency Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also took over the online dictionary’s home page Wednesday and Thursday, with another two-day takeover planned for July. Dictionary.com has also included Prius ads in its word-of-the-day emails, which reach 1.3 million subscribers.

    Doug Frisbie, Toyota’s national media manager, said the company was active with search engines before (and this campaign ties with partnerships with MSN and Yahoo, as well), but never before a dictionary site.... [rm]http://blogs.wsj.com/digits/2009/06/04/prius-takes-over-dictionarycoms-home-page/[/rm]
  2. Indigo

    Indigo Witch with wry sense of humor

    For plurals, how about Prii and Yarii? Hee hee!

    When I bought my Scion, I test drove both versions of the Yaris first. I told the dealer "I'd like to test out a couple of Yarii." It took him a second to get it, but he thought it was funny.

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