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Anatomy of an event - Manufacturers presence at a World Class Autoshow

A celebration of 100 years of Audi with five world premieres, insights into electric mobility of tomorrow and 34 Audi vehicles across 64,500 square feet. For Annkatrin Hentsch, it is akin to ?time-lapse construction of a house.? A project manager at AUDI AG, she oversees the setting-up of Audi?s stand at the 63rd International Motor Show (IAA) in Frankfurt. Following a year of preparations and some 55,000 hours of planning, her IAA team requires just 25 days of setting up to execute a stroke of genius both organizational and logistical in nature: As per a stringent schedule, 90 trucks transport several hundred metric tons of material to Frankfurt, where 300 fitters assemble everything.

Anatomy of an event - Manufacturers presence at a World Class Autoshow
xcel, Sep 11, 2009
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