Ford's GoBike!

Discussion in 'General' started by xcel, Jun 30, 2017.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Ford is committing to work with cities in order to improve inner city transportation with more accessible, affordable and sustainable mobility services. In San Francisco, the Blue Oval is expanding a unique bike-share project. In collaboration with Motivate, Ford GoBike has now begun rolling out on city streets.


    Despite the area’s infamous hills, bicycles are the fastest-growing mode of transportation there, with usage surging 184 percent between 2006 and 2015, according to the San Francisco Municipal Transportation Agency. In fact, the number of people in the city commuting to work on bikes nearly doubled, according to U.S. Census Bureau. It’s not hard to imagine why – bikes are a fun way to get around while getting a little exercise, too.

    In September, Ford announced its commitment to develop public-private partnerships with cities around the world to combat the growing strain on transportation infrastructure as populations increase. Ford created City Solutions, a team dedicated to working with cities to help address traffic congestion issues and help people move more easily.

    Along with bikes and other transportation options such as the crowd-sourced shuttle service Chariot, Ford is expanding the types of solutions it offers to make it easier for residents and visitors to get around the city.

    Ford and Motivate began working with local officials, community groups, civic associations and others to determine GoBike specifications and station locations for the Bay Area. A Ford GoBike is specifically designed to more easily navigate the hills of San Francisco. Its sturdy aluminum frame offers a stable ride, while the adjustable, padded saddle seat is intended to provide comfort for any rider and is rain-resistant, as is the brake system contained within the frame. The bikes also feature a continuous variable hub providing a wide gear range, allowing riders to choose the right level of resistance from the Mission Flats to the Oakland Hills and everywhere in between. Puncture-resistant tires will remain inflated, and multiple motion-activated lights make riders visible at night.

    By the end of this summer there will be 3,500 of these bikes available throughout San Francisco, East Bay and San Jose – and by the end of next year the region will have 546 stations and 7,000 bikes, making Ford GoBike the nation’s second-largest bike-share program.

    Want to ride a Ford bicycle? Here’s how

    Finding and renting a GoBike is easy. Become a member by registering at Ford GoBike or simply walk up to a station and rent a bike. And, if smartphone apps are your thing, there are a couple of other options.

    FordPass users can find a GoBike via the FordPass app, which serves as Ford’s platform for future mobility solutions. Already, FordPass allows people to reserve and pay for parking in select cities so they don’t need to waste time searching for a place to park. They can also lock, unlock and start a vehicle equipped with SYNC® Connect through a tap on their smartphone.

    Now, the 650,000 FordPass members in the United States will see Ford GoBike as an option in the app when they are in the Bay Area since the feature is location-based and pops up on the phone’s screen making it easy to find and rent a bike.

    If you plan to use GoBike frequently – say, you’re looking to commute to work through the service – the launch of a dedicated Ford GoBike app will enable riders to find the nearest bike and docking station, purchase passes and save their favorite stations. The app will also send notifications about your rides. A timer keeps track of the time for your current ride to ensure you stay within your rental period, and provides Ford GoBike members with stats such as number of miles ridden on a trip.
    BillLin likes this.
  2. Carcus

    Carcus Well-Known Member

    At first look, I would say this makes no sense for Ford. Investing 49 million dollars to get what would seem a very meager return (at best) and perhaps a slight cannibalization of auto sales ... who thought of that?

    But if you view it as only a small piece of how Ford views their (dense urban) "transportation business" evolving ... you can kind of see where they're going with this.

    "Ford has also unveiled several “smartbike” prototypes in recent years that it envisions as part of a broader mobility system that integrates cars, bikes, and various other forms of transportation into a seamless, networked whole."

    Ford is getting into buses and bike-sharing, because cars aren’t cutting it anymore

    /I wonder if this is a vision that Bill Ford and Jim Hackett share, but Mark Fields does (did) not see?
    xcel and BillLin like this.
  3. Carcus

    Carcus Well-Known Member

    Vision = Massive fleets of 'fully electric - fully autonomous'* busses, vans, and taxis. Owned and operated (in part or in whole) by the manufacturer.

    *perhaps hybrid, plug-in hybrid to start
    Last edited: Jun 30, 2017
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