Tough February for the design lead manufacturer while Niro first full month sales are excellent. Wayne Gerdes – CleanMPG – Mar. 1, 2017 2017 Kia Niro FE Trim - $23,785 incl. the $895 D&H Charge to start while providing owners with an unheard of 52/49/50 mpgUS city/highway/combined rating. The latest 2017 Kia Niro advert called “Many Names” with a voice over by the hilarious Melissa McCarthy reading a more serious role. Kia February 2017 Sales Overview Kia reported it sold 42,673 vehicles in February, down 14.2 percent below the 49,737 sold in February of 2016. YTD sales of 78,299 is down 11.1 percent below the 88,042 sold through the same period of 2016. Kia February 2017 Sales Highlights The Optima lead the Kia brand in February while the Forte lead with volume and positive results. In February, the Forte achieved sales of 8,506 vehicles, up 3.9 percent over the 8,187 sold in February of 2016. YTD sales of 14,773 vehicles are up an exceptional 9.3 percent over the 13,516 sold through the same period of 2016. I say exceptional because the compact segment is under pressure with CUVs stealing all of the nation’s sales thunder. And of course the Niro taking the fourth spot on the hybrid sales segment chart in just its first full month off dealership availability. Not bad for the most efficient CUV available in the U.S. by a long shot. U.S. February 2017 Sales vs. February 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers GM February 2017 Sales Up 4.2% with 237,388 Vehicles sold Ford February 2017 Sales Down 4.0% with 208,440 Vehicles sold Toyota February 2017 Sales Down 7.2% with 174,339 Vehicles sold FCA February 2017 Sales Down 10.1% with 168,326 Vehicles sold Nissan February 2017 Sales Up 1.2 % with 122,003 Vehicles sold Honda February 2017 Sales Up 2.3% with 121,686 Vehicles sold Hyundai February 2017 Sales were flat with 53,020 Vehicles sold Subaru February 2017 Sales Up 8.3% with 45,500 Vehicles sold Kia February 2017 Sales Down 14.2% with 42,673 Vehicles Sold Mercedes-Benz February 2017 Sales Up 6.8% with 27,383 Vehicles Sold VW February 2017 Sales Up 12.7% with 25,145 Vehicles sold BMW February 2017 Sales Down 2.5% with 24,712 Vehicles sold Mazda February 2017 Sales Up 5.9% with 22,824 Vehicles sold Audi February 2017 Sales Up 17.3% with 13,741 Vehicles sold Mitsubishi February 2017 Sales Up 38.8% with 10,924 Vehicles sold Jaguar/Land Rover February 2017 Sales Up 16.4% with 9,231 Vehicles sold Volvo February 2017 Sales Down 11.6% with 4,651 Vehicles sold Porsche February 2017 Sales Up 2.1% with 3,637 Vehicles sold In February, BMW moved ahead of Mazda, Mitsubishi moved ahead of Jaguar/Land Rover, and Volvo moved ahead of Porsche. In terms of Market Share, GM was a clear winner in February with a 0.9 percent gain over February of 2016. Nissan was up 0.5 percent while both Kia and Toyota took a 0.5 and 0.8 percent hit respectively. Regarding segment sales totals, Silverado and Sierra outsold the F-Series. Consider the Niro’s first full month sales totals. From nothing to the 4th best-selling Hybrid in the country! The Prius moved back ahead of the surprisingly strong Fusion Hybrid. Remember the Fusion Hybrid outsold the Prius last month for the first time in history. YTD, sales of the Prius (9,971) are ahead of the Fusion Hybrid (9,795) by just 176 vehicles. With the Ioniq entering the C-segment hatch hybrid space, the Prius may lose more sales than the midsize sedan based Fusion Hybrid. It will be a very interesting year based on the monthly and yearly sales results. February sales exceeded 17 million vehicles for the eighth straight month although February sales were off 0.01 million vs. February of 2016. The seasonally adjusted annual selling rate (SAAR) for light vehicles was approximately 17.5 million vehicles.