Positive results and a very special reveal. Wayne Gerdes – CleanMPG – Oct. 3, 2016 2017 Toyota Prius Prime - $27,965 to start including the $865 D&H charge while offering 25 miles of all-electric range, a 55/53 mpgUS city/highway rating as a standard hybrid and a world beating 133 MPGe rating in blended Electric and Hybrid Electric mode. The September highlight was not just the brand positive sales result but the details released at the Toyota Prius Prime short lead. The story 2017 Toyota Prius Prime: Price + Content + Efficiency = WOW!!! spells out just about everything you want to know. Toyota September 2016 Sales Overview Toyota (Toyota/Lexus combined) U.S. September sales totaled 197,260 vehicles, up 1.5 percent over the 194,388 sold in September of 2015. YTD sales of 1,822,419 are down 2.4 percent below the 1,867,405 sold through the same period of 2015. Toyota was the top selling retail brand in the U.S. in September. Toyota on its own posted September sales of 171,459 units, up 1.4 percent while Lexus posted record September sales of 25,801 vehicles, up 2.0 percent. Toyota September 2016 Sales Highlights Corolla/iM sales of 32,272 were up 15.3 percent over the 27,978 sold in September of 2015. YTD sales of 289,002 vehicles is up 3.2 percent over the 280,095 sold through the same period of 2015. RAV4 sales of 29,438 vehicles were up 8.6 percent over the 27,104 sold in September of 2015. YTD sales of 260,380 was a record, up 14.2 percent over the 227,922 vehicles sold through the same period of 2015. Toyota trucks had a bang up month! Tacoma achieved sales of 15,723 vehicles, up 35.4 percent over the 11,608 sold in September of 2015. YTD sales of 142,711 was up 6.8 percent over the 133,672 sold through the same period of 2015. Tundra was also a highlight with sales of 9,507 trucks, up 18.2 percent over the 8,044 sold in September of 2015. YTD sales of 84,822 is down 5.4 percent below the 89,626 sold through the same period of 2015. September 2016 U.S. Automobile Market Share Detail In September, Ford’s U.S. market share was down a significant 0.9 percent. On a volume basis, September of 2016 US Auto sales of 1.43 million vehicles was down a slight 0.7 percent below September of 2015s 1.44 million vehicle sales result. 2016 YTD sales of 13.05 million is up 0.2 percent above the 13.02 million vehicles sold through the same period of 2015 with the same number of selling days. U.S. September 2016 Sales vs. September 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM September 2016 Sales Down 0.6% with 249,795 Vehicles Sold Ford September 2016 Sales Down 7.7% with 204,447 Vehicles Sold Toyota September 2016 Sales Up 1.5% with 197,260 Vehicles Sold FCA September 2016 Sales Down 0.9% with 192,883 Vehicles Sold Honda September 2016 Sales Down 0.1% with 133,655 Vehicles Sold Nissan September 2016 Sales Up 4.9% with 127,797 Vehicles Sold Hyundai September 2016 Sales Up 4.1% with 66,610 Vehicles Sold Subaru September 2016 Sales Up 3.5% with 54,918 Vehicles Sold Kia September 2016 Sales Down 1.2% with 49,220 Vehicles Sold Mercedes-Benz September 2016 Sales Up 3.1% with 33,075 Vehicles Sold BMW September 2016 Sales Down 5.2% with 29,413 Vehicles Sold Mazda September 2016 Sales Down 2.8% with 24,889 Vehicles Sold VW September 2016 Sales Down 7.8% with 24,112 Vehicles Sold Audi September 2016 Sales Up 1.6% with 17,617 Vehicles Sold In September, Mazda moved ahead of VW to take the 12th spot. The seasonally adjusted annual selling rate (SAAR) for light vehicles in September was 17.8 million vehicles. On a YTD sales basis, light-vehicle SAAR was 17.4 million vehicles.