GMs move away from fleet provides consumer benefits including higher resale despite the continuing lower monthly fleet sales which are expected to stabilize early next year. Wayne Gerdes – CleanMPG – Sept. 1, 2016 GM and the U.S. Army Tank Automotive Research, Development and Engineering Center (TARDEC) released a teaser of a Chevrolet Colorado-based FCV in October at the fall meeting of the Association of the United States Army (AUSA) in Washington, D.C. The vehicle is being developed under an agreement between TARDEC and GM signed in 2015. The collaboration enables TARDEC to access consumer-driven automotive technology for use in military applications while providing GM with feedback on non-standard fuel cell technology applications. The Army will use the vehicle to demonstrate the capabilities FCV propulsion and power generation systems to provide quieter mobility, exportable power generation, low-end torque and water generation. The Army intends to conduct user assessments and demonstrations in 2017. No vehicle specifications were provided. GM August 2016 Sales Overview GM sold 256,429 vehicles in August, down 5.2 percent from the 270,480 sold in August of 2015. YTD sales of 1,962,602 vehicles is down 4.2 percent below the 2,048,537 sold through the same period of 2015. GM stated that its retail sales were also off about 5 percent from last year, but in line with the industry’s retail sales last month. Average Transaction Prices (ATP)/Incentives GM’s ATPs, retail transaction prices after sales incentives, were $36,730, nearly $5,800 above the industry average and more than $2,500 above last August’s performance. GM’s incentive spending as a percentage of ATP was 11.1 percent, below the industry average of 11.5 percent and well below other domestic and select Asian competitors. Fleet and Commercial GM’s fleet mix in August was 17 percent of total sales, below the company’s full-year guidance of 20 percent and 19 percent year to date. Rental sales were 10 percent of GM’s total sales for August and 10 percent year to date with deliveries up 4 percent in August. Sales to small business are up 3 percent year to date. GM August 2016 Sales Highlights Chevrolet Cruze, Colorado – best August in its history – and Volt had an exceptional August with sales up 52.4, 29.9, and 50.8 percent respectively. Year to date Malibu sales are the best since 1981 despite the 4.7 percent fall off in August. On the pickup side, GM stated that the Crew Cab Silverado had its best August in history and the HD Silverado had its best August since 2007. Year to date, Chevrolet posted its best retail sales performance since 2007. GMC Canyon sales were up 39 percent and its best August in history while the brand achieved its highest monthly ATP on record at $45,000. Despite Sierra sales being down 17.7 percent in august, its YTD results are the best since 2006. Cadillac sales of 16,346 vehicles was up 3.9 percent in August over the 15,738 sold through the same period of 2015. Maybe this is the start of the luxury brands turnaround despite a lack of fuel efficient offerings other than the slow selling ELR. August 2016 U.S. Automobile Market Share Detail In August, Ford’s U.S. market share was down a significant 0.7 percent. Subaru on the other hand experienced an uptick of 0.7 percent thanks to their blowout August results shown below. On a volume basis, August of 2016 US Auto sales of 1.51 million vehicles down a rather steep 3.8 percent below August of 2015s 1.57 million vehicle sales result. 2016 YTD sales of 11.2 million is up 0.3 percent above the 11.58 million vehicles sold through the same period of 2015. U.S. August 2016 Sales vs. August 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM August 2016 Sales Down 5.2% with 256,429 Vehicles Sold Ford August 2016 Sales Down 8.4% with 214,482 Vehicles Sold Toyota August 2016 Sales Down 5.0% with 213,125 Vehicles Sold FCA August 2016 Sales Up 3.1% with 196,756 Vehicles Sold Honda August 2016 Sales Down 3.8% with 149,571 Vehicles Sold Nissan August 2016 Sales Down 6.5% with 124,638 Vehicles Sold Hyundai August 2016 Sales Up 0.0% with 72,015 Vehicles Sold. Subaru August 2016 Sales Up 14.7% with 60,418 Vehicles Sold. Kia August 2016 Sales Down 7.9% with 54,248 Vehicles Sold. Mercedes-Benz August 2016 Sales Up 2.1% with 31,909 Vehicles Sold. BMW August 2016 Sales Down 7.2% with 30,500 Vehicles Sold. VW August 2016 Sales Down 9.1% with 29,384 Vehicles Sold Mazda August 2016 Sales Down 12.8% with 26,109 Vehicles Sold Audi August 2016 Sales Up 2.5% with 19,264 Vehicles Sold In August, Toyota moved within 1,357 vehicles of overtaking Ford for the 2nd position. The Juggernaut called Subaru overtook Kia and has now placed Hyundai clearly in its gun sights. The seasonally adjusted annual selling rate (SAAR) for light vehicles in August was 17.2 million vehicles. On a YTD sales basis, light-vehicle SAAR was 17.3 million vehicles.