Kia ranked highest among all popular brands in the 20th annual 2016 AutoPacific Vehicle Satisfaction Awards (VSA) and placed fifth overall in the industry. In addition, the 2016 Soul, Optima and Sedona were named segment winners in the VSAs, which identify the most satisfying cars and automotive brands in the market. AutoPacific’s VSAs identify the most satisfying vehicles for sale in the U.S. market and assist new-car buyers in making informed vehicle purchase decisions. The results are based on responses to over 65,000 surveys completed by owners of new, model year 2015 and 2016 vehicles. The survey measures owner satisfaction through numerous attributes ranging from interior comfort and convenience to fuel economy and performance. After years of American brands taking the top spot for most satisfying popular non-luxury brand, Korean manufacturer Kia has taken over. George Peterson President AutoPacific: Overall for 2016, General Motors receives the most wins with 7, followed by Kia and Nissan each with 4, Mercedes-Benz with 3, and Hyundai and Toyota each with 2 wins. Volvo, Honda and Tesla each take home 1 win.