More car sales despite non car owning millennials? Wayne Gerdes – CleanMPG – May 29, 2016 Toyota and Uber announced they are moving into a partnership with a memorandum of understanding (MOU) starting with trials, in the world of ridesharing in countries where ridesharing is expanding. As part of the partnership, Toyota Financial Services and Mirai Creation Investment Limited Partnership are taking a stake in Uber. Against the backdrop of rapidly evolving car usage trends, the development of mobility services in new areas, including ridesharing and car-sharing, has gathered pace globally. Through this agreement, Toyota and Uber will accelerate further talks in aiming to establish new services and to offer new value – read sales and income – to customers. As part of the partnership, the companies will create new leasing options in which car purchasers can lease their vehicles from Toyota Financial Services and cover their payments through earnings generated as Uber drivers. The leasing period will be flexible and based on driver needs. This initiative builds on Uber's current Vehicle Solutions program. Toyota and Uber will explore collaboration in developing in-car apps that support Uber drivers and establishing a special fleet program to sell Toyota and Lexus vehicles to Uber drivers. 2016 Toyota Prius Pkg. 4 A perfect Uber vehicle - Good front to rear seat leg and knee room. In my experience with Uber, there are still a lot of inefficient vehicles being used as well as Prius family ones. I would love to see more Prius liftbacks, vs and cs moving people via Uber and hopefully this will be a future focus. Hmmm.