Lexus denies blocking Go Daddy’s U.S. Open commercial & blames NBC

Discussion in 'Other Manufacturers' started by xcel, Jun 24, 2009.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] Under Mounting Pressure of Media Inquiries – Lexus Claims NBC Made Decision in Secret

    [fimg=left][/fimg]Wayne Gerdes - CleanMPG - June 23, 2009

    Danica Patrick, Go Daddy spokesperson in a far less revealing role discussing failure for a Honda promo earlier this year...

    Why would anyone care that a commercial featuring Danica Patrick in a vintage Ford Mustang was rejected over the weekend after airing once during NBC’s U.S. Open broadcast? Apparently, a debate is swirling over who exactly pulled the ad and why.

    Under mounting pressure from media inquiries into the story, Lexus now says NBC independently made the decision to block Go Daddy’s approved 30-second ad titled “Speeding.” NBC representatives, who, thus far, have refused to take calls from Go Daddy’s communication staff, have positioned it as not wanting to “insult” Lexus.

    Late Friday, NBC informed Go Daddy “Speeding” could not air on Saturday or Sunday because, as the exclusive broadcast sponsor of the event, Japanese automaker Lexus did not want competitor commercials or even commercials containing other vehicles to be seen. Today, Lexus went on the defensive, saying it did not directly ask NBC to pull the Go Daddy ad. Lexus now says NBC made the call on its own.

    "I'm not sure what's going on between NBC and Lexus," said Go Daddy CEO and Founder Bob Parsons. "It's ridiculous to think the network would have us scramble for a replacement ad without even checking with their sponsor. The point is NBC knows Lexus would prefer that people watching the United States Open didn't see or even think about the United States automakers."

    This is the first time ever a Go Daddy ad has been pulled because of a product contained in the ad. Go Daddy’s ads have historically been targeted by censors for their edgy nature, starting in 2005 when its first-ever Super Bowl commercial was pulled after airing once on FOX because it was deemed “inappropriate.”

    “I’ve said it before and I’ll say it again, this is a case of the American auto industry getting kicked when it’s down,” said Parsons. “Who would even imagine a Go Daddy ad being rejected because it features a classic American automobile!?”

    Parsons is a decorated military veteran, known for growing his domain name registrar and Web hosting company into a world leader without outsourcing or off-shoring a single job. He was criticized for throwing a nearly $2MM holiday party for employees in December after a record revenue year in 2008 and argued with the media that spending money is the precisely right move during an economic recession.

    I like this guy, you?
  2. ALS

    ALS Super Moderator Staff Member

    I've seen that commercial several times. The Mustang Danica is driving is from the early seventies 1971-1973.

    And Lexus is concerned about a commercial for Internet domain names using a 36 to 38 year old car? :rolleyes:

    I think someone is getting a little paranoid about their sales volume.
  3. worthywads

    worthywads Don't Feel Like Satan, I am to AAA

  4. Kacey Green

    Kacey Green Well-Known Member

    I don't recall ever seeing an ad quite like that one before

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