?May the Best Car Win? Winning with Consumers
The last time we visited GM?s ?May the Best Car Win? marketing campaign, I predicted it would be a fools game fior GM and anyone believing the diatribe. GM today is saying nothing to that effect... According to GM, the program is ?Boosting consumer opinion and consideration of its cars and trucks.? The ads scored in the top quartile for all automotive advertising in the last three years in terms of consumer opinion, consideration and relevancy, according to GM?s internal testing data.